Why Faster Websites Mean More Sales

Load Time Importance

Faster Website Matter?

The short answer – yes. Indiana consumers have grown accustomed to getting the information they need fast. Creating an interactive and attractive website is the first step, but people won’t wait long for it to load. Potential customers will head back to the search engine and no doubt find your competitors instead! In the past, having a website load in a blink was a luxury. These days it is expected – from users and search engines.

Faster User Experience

Don’t just take our word for it. According to marketing studies by Gomez.com and Akamai.com, 47% of web surfers expect a website to completely load in under 2 seconds. And 79% of web shoppers are less likely to return to a website again if they felt it didn’t load fast enough.  A one second delay can lower customer satisfaction by 16% and conversion by as much as 7%.  Lets put that into perspective.  If an Indiana business has calculated that roughly $75,000 of their weekly revenue is directly driven by online sales or leads then…

$75,000 x 52 weeks x 7% = $273,000 in lost revenue this year!

As if that isn’t bad enough – 44% of those unhappy customers stated that they would share their poor experience with the website to their friends.  If your website takes longer than 2 seconds to completely view – even one addition second – it is time to consider speeding up your website.  Your bottom line could depend on it.

Mobile Web Load Times

About 33% of mobile web users expect a browsing experience on their phone to be as fast or faster than what they are used to on a desktop computer. Another 25% believe that the mobile browsing experience should be nearly as fast as their desktop. Although, 3G and 4G networks are really juicing the speed of smartphone internet connections, on average a mobile user will being on a slower connection than their desktop counterparts. To that end it is important to consider that your website might be fast enough for users at home but crawl at a snails pace for your smartphone visitors. Evaluate how much traffic you get from mobile browsers to decide if mobile traffic alone is enough to justify paying attention to speed issues and get a faster website.

Search Engines & Faster Websites

Your website visitors aren’t the only ones that want faster speeds. Since 2010, Google has been using a website’s loading speed as a ranking tool in its search algorithms. That means a slow website can actually move you down in the search results. It is important to note that Google uses well over a hundred different criterion when ranking a site, so site speed is only a small part of a greater search engine optimization plan. It is important nonetheless.

Speed Up Your Website

Here are a few tips to get the speed you need:

  1. Measure Current Load Time – The first step is to get an accurate picture of the true speed of your website. There are plenty of tools for checking your speeds for free like Pingdom.
  2. Reduce HTTP Requests – Every time your website uses an external script, displays an image, or attaches a stylesheet your website takes time to process the request. Combining these files can significantly cut down on requests and response time and create a faster website with little effort.
  3. Obtain New Hosting – It could simply be that your website’s hosting server is just too slow. Upgrading your hosting package or moving your website to a faster server could be the ticket.
  4. Optimize Images – Images are the heaviest tax on any website. Any web design should put a high priority on keeping the image file sizes down.

Speed Does Matter

While a fast load time isn’t the most important factor to Google rankings, it will no doubt play a role in the rise and fall of your conversion rate. Keep in mind that for every second you shave off, you will most likely boost customer confidence and increase sales and leads from your website. If you feel you could be losing customers, we would love to give your website a detailed analysis. Get a free website analysis.